01
Referral & incentive loops
Give both sides a reason to bring the next person in.
Growth systems for product teams
Turn sharing into compounding growth.
ViralLoop helps growth marketers diagnose the product behavior, value exchange, and measurement plan behind a loop customers actually want to repeat.
Product-led growth focusOne loop at a time
Growth loop canvas
Loop stages
01Product value
02Share moment
03Next participant
Signal
Activation
Find the action that proves customer value.
Mechanism
Exchange
Make the reason to share explicit and useful.
A loop is a measurable product behavior.
Map the path before choosing the experiment.
The loop library
Growth only compounds when the next action is designed in.
Start with the mechanism that matches how customers already get and share value—not a generic channel playbook.
02
Network effects
Make every additional participant increase product value.
03
Content & social sharing
Turn useful output into distribution worth passing on.
04
Scarcity & FOMO
Use intentional access to focus demand and attention.
Audit structure
01
Signal
02
Loop
03
Experiment
Map the customer action, clarify the value exchange, then choose the metric that tells you whether the loop is turning.
From signal to system
Make the loop visible before you invest in scaling it.
Identify the growth signal worth acting on
Map the trigger, exchange, and share moment
Choose the first friction and metric to test
Ready to build
Stop renting attention. Design the next turn of the loop.
Start with a focused audit of the growth mechanism you can validate next.